Search Engine Optimization Specialist

Job Description

Location:

Rajkot, Gujarat
Experience:

2 to 5 years
Salary Range :

30k to 60k
Position Overview:
We are looking for a seasoned and results-driven Senior SEO Executive to join our team at Selfcraft Media. The ideal candidate will have a deep understanding of SEO strategies, a track record of successful campaigns, and the ability to lead initiatives that drive organic growth for our clients. This role is key to enhancing our clients’ online visibility, improving search engine rankings, and ultimately increasing their revenue.

Key Responsibilities:
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SEO Strategy Development:

Design, implement, and manage comprehensive SEO strategies tailored to meet client goals, including on-page and off-page optimization.
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Keyword Research:

Conduct thorough keyword research to identify opportunities for content development, site optimization, and campaign targeting.
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On-Page Optimization:

Optimize website content, meta tags, headings, URLs, and other on-page elements to improve search engine rankings.
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Technical SEO:

Perform technical audits to identify and resolve issues related to site architecture, mobile responsiveness, site speed, and indexing.
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Link Building:

Develop and execute link-building strategies to increase domain authority and improve search rankings.
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Content Collaboration:

Work closely with the content team to ensure content is optimized for SEO and aligns with overall marketing strategies.
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Analytics and Reporting:

Monitor, analyze, and report on key SEO metrics using tools like Google Analytics, Search Console, and other SEO platforms. Provide actionable insights and recommendations based on data analysis.
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Competitor Analysis:

Conduct regular analysis of competitors’ SEO strategies to identify opportunities and areas for improvement.
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Client Communication:

Regularly update clients on SEO performance, strategies, and project timelines. Offer insights and suggestions to align SEO efforts with broader marketing goals.
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Team Leadership:

Mentor junior team members, providing guidance on best practices, new trends, and advanced SEO techniques.
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Stay Updated:

Keep up-to-date with the latest trends and best practices in SEO, search engine algorithms, and digital marketing.

How to Apply:
Interested candidates are invited to send their resume to hello@selfcraftmedia.com with the subject line “SEO Application – (Your Name).”