Marketing Communications Manager

Job Description

 Google AdWords Campaigns:

 Develop and manage Google AdWords campaigns for all the units and cafes.

 Monitor campaign performance, analyze key metrics, and make data-driven decisions to

enhance campaign effectiveness.

 SEO Strategy:

 Establish and execute SEO strategies for all units and cafes to improve organic search visibility

and drive website traffic.

 Conduct site audits, keyword analysis, and on-page optimization to improve search engine

rankings.

 Stay updated on SEO best practices and algorithm changes to ensure continuous optimization.

 Website Design and Execution:

 Lead the design and execution of a comprehensive website for Dylan’s & ML05.

 Collaborate with web developers and designers to create user-friendly, visually appealing

websites that reflect our brand identity and offerings.

 Ensure website content is optimized for SEO and aligns with overall marketing objectives.

 Influencer Collaborations:

 Identify and collaborate with 15 influencers each month to promote our units and cafes.

 Develop influencer outreach strategies, negotiate partnerships, and oversee campaign

execution.

 Monitor influencer performance and engagement metrics to measure the success of

collaborations.

 Others:

 Promote awareness of brand image internally and externally.

 Develop and implement comprehensive digital marketing strategies to promote the hotel& brand, and increase online visibility.

 Coordination with all the agency team.

 Measure the performance of digital marketing efforts using a variety of Web analytics tools

(Google Analytics, WebTrends etc.)

 Utilize digital analytics tools such as Google Analytics, Facebook Insights, and other relevant

platforms. (prepare report and strategy accordingly)