Digital Marketing Manager

Job Description

Digital Marketing Lead

The ideal candidate will be responsible for spearheading key digital initiatives, encompassing website management, landing page creation, performance marketing, SEO, and digital campaigns.

Key Responsibilities:

• Website Management: Oversee the maintenance and updates of the corporate website, as well as design and build landing pages for targeted campaigns.
• Paid Marketing: Drive paid marketing efforts to generate leads and facilitate conversions.
• SEO Strategy: Plan and execute comprehensive SEO strategies, closely monitoring performance metrics.
• Digital Campaigns: Lead the development and execution of digital campaigns across various platforms to promote brands and products.
• Analytics and Reporting: Monitor campaign analytics, track return on investment (ROI), and produce regular performance reports.
• Cross-Functional Collaboration: Coordinate with internal teams, creative agencies, and developers to ensure seamless project execution.

Requirements:

• Digital Marketing Experience: A minimum of 8–10 years in digital marketing, preferably within the BFSI or consumer sectors.
• Tech Skills: Hands-on experience with performance marketing, SEO, content management systems (CMS), and analytics tools.
• Skill Set: Strong communication, analytical, and project management skills are essential for success in this role.