Digital Marketing Manager

Job Description

Qualification Required:
MBA in Marketing or Digital Business.
Certified in Google Ads, Google Analytics, SEMrush, Meta Ads, HubSpot.
Subject Knowledge:
Technical knowledge of ad platforms: Google Ads, Meta Business Suite, LinkedIn Ads.
Website Analytics: GA4, Google Tag Manager, Hotjar.
SEO and SEM strategies.
Email campaign tools (Mailchimp, Sendinblue).
Detailed Job Role:
Acts as the strategic head for the agency’s digital performance. Manages campaign execution, resource allocation, and ensures technical integration.
Key Responsibilities:
Supervise the technical and digital execution teams.
Create ROI-based strategies and lead generation funnels.
Oversee campaign creation, implementation, and optimization.
Audit website performance and user experience with cross-functional teams.
Conduct competitor benchmarking and report campaign results.