Digital Marketing Manager

Marketing

Bengaluru

May 7, 2025

Full Time

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Job Description

Job Title: Digital Marketing Manager

Location: Bengaluru, India

Company: Sonata Software

Job Type: Full-time

Job Summary:

We are seeking an experienced and result-driven digital marketing professional to develop, implement, and manage our digital marketing strategies. The ideal candidate will have a strong understanding of current digital marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

Social Media Strategy and Management:

Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation.
Manage and oversee social media content creation, scheduling, and publishing across various platforms.
Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media efforts.
Analyze social media metrics and provide insights and recommendations to improve performance.
Engage with the online community, respond to comments and messages, and foster positive interactions with followers.

Website SEO/SEM:

Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
Implement and manage SEM campaigns, including Google Ads and other paid search platforms, to increase visibility and drive conversions.
Monitor and analyze website performance using tools like Google Analytics and provide regular reports on key metrics and insights.
Collaborate with the web development team to ensure SEO best practices are implemented across the website.

Content Strategy and Management:

Create and manage a social media content calendar that aligns with marketing goals and objectives.
Develop high-quality, engaging, and SEO-friendly content for the website, blog, social media, and other digital channels.
Collaborate with internal teams and external agencies to produce multimedia content, including videos, infographics, and podcasts.
Ensure all content is on-brand, consistent in style, quality, and tone of voice.

Analytics and Reporting:

Track and measure the performance of all digital marketing campaigns against goals (ROI and KPIs).
Provide regular reports and insights to senior management on campaign performance and areas for improvement.
Use data-driven insights to make informed decisions and optimize marketing strategies.

Qualifications:

Master’s or Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of proven experience as a digital marketing strategist or similar role.
Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush), and social media management platforms.
Excellent analytical, organizational, and project management skills.
Strong communication and interpersonal skills.
Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications: