Brand Development Manager
Job Description
Position:
Sr. Manager/ Manager (Brand Development)
Location:
South Mumbai
Experience Required:
8 – 12 years in brand management, marketing strategy, or a similar leadership role.
About the Role
We are seeking a dynamic and visionary leader to join our team as
Sr. Manager / Manager (Brand Development). The ideal candidate will play a pivotal role in shaping, expanding, and nurturing multiple in-house and partner brands across a pan-India network of premium retail and food & beverage touchpoints. This role demands a balance of strategic thinking, creative leadership, and sharp execution to ensure our brands consistently resonate with customers and deliver exceptional experiences.
Key Responsibilities
Innovation & Concept Development:
Ideate and incubate new F&B and retail concepts based on market demand and traveler behavior. Lead pilot testing and scale-up initiatives.
Brand Strategy & Positioning:
Develop and implement comprehensive brand strategies that align with the company’s vision and business goals. Define unique brand propositions for different concepts under the portfolio.
Consumer Insight & Market Research:
Leverage customer insights and market trends to refine brand strategies. Initiate and interpret research to guide brand evolution and new concept development.
Partnership & Collaboration:
Work closely with operations, business development, design, and culinary teams to ensure consistent brand expression across all customer touchpoints.
Brand Performance & Analytics:
Track and report on brand health metrics. Use data to optimize campaigns, improve brand experience, and support business growth objectives.
Vendor & Agency Management:
Manage external creative, media, and research agencies. Ensure high-quality outputs and cost-effective execution.
Team Leadership:
Lead and mentor a team of brand managers and marketing professionals. Foster a culture of creativity, ownership, and results.
Interested candidates can share your updated CV to odette@adeptglobal.com