UI & UX Designer

Job Description

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences through innovative digital solutions. We are looking for a passionate UI & UX Designer to optimize our website’s user experience, drive engagement, and improve conversion rates.

Role & Responsibilities:

• User Behavior Analysis: Conduct in-depth research to understand how users interact with our website, identify pain points, and suggest improvements to enhance usability and engagement.
• Data-Driven UX Strategy: Collaborate with the growth team to analyze heatmaps, user recordings, and funnel data to develop data-backed hypotheses for experimentation.
• Conversion Rate Optimization (CRO): Implement UI/UX improvements that aim to increase conversion rates, reduce bounce rates, and boost Average Order Value (AOV) and revenue per user.
• Wireframing & Prototyping: Design user flows, wireframes, and interactive prototypes on Figma to visualize and refine the user journey.
• Usability Testing & Experimentation: Validate design decisions through A/B testing, user feedback, and iterative improvements.
• Maintain Brand Consistency: Ensure a seamless and engaging user experience aligned with our brand identity.

Requirements:

• 1+ years of experience in UI/UX design, preferably in a D2C, eCommerce, or health & wellness brand.
• Strong expertise in Figma for wireframing, prototyping, and design collaboration.
• Experience analyzing user behavior through Google Analytics, Hotjar, VWO, and other relevant tools.
• Solid understanding of user psychology
• Ability to conduct market research, competitor benchmarking, and user interviews to inform design decisions.
• A keen eye for detail, aesthetics, and data-driven problem-solving.
• Ability to collaborate effectively with cross-functional teams in a fast-paced environment.

Why Join Us?

• Work with one of India’s leading D2C health & wellness brands with a rapidly growing user base.
• Opportunity to own and enhance the digital experience for our website and drive real business impact.
• A dynamic and innovative work culture that values creativity, experimentation, and data-driven decision-making.
• Competitive salary, growth opportunities, and the chance to impact millions of users.
• If you’re passionate about crafting seamless and engaging digital experiences, we’d love to hear from you

Apply Now Send your resume and portfolio to deepali@whatsupwellness.in