Search engine optimization executive

Job Description

Role Overview As the SEO Executive, you’ll work closely with our digital, content, and tech teams to optimize website structure, on-page content, product metadata, and more — with the ultimate goal of driving qualified traffic and improving ROI.
Key Responsibilities Conduct keyword research to identify high-potential queries (Tamil & English)
Optimize product pages, collection pages, and blogs for SEO
Manage and update meta tags, schema, image alt text, and internal linking
Track keyword rankings and organic traffic using Google Search Console, GA4, Ahrefs, or similar tools
Coordinate with content team to generate SEO-optimized blog and product copy
Monitor site health (crawl errors, speed, mobile-friendliness)
Execute and track off-page SEO: backlinks, citations, directories
Prepare monthly SEO reports with performance insights and improvement plans
✅ Requirements 1–3 years of experience in SEO, preferably in e-commerce
Proficiency with Google Search Console, Google Analytics, Ahrefs/SEMRush/Ubersuggest
Strong understanding of on-page and technical SEO best practices
Experience with Shopify or similar e Commerce platforms is a plus
Ability to work with developers/designers on UX/SEO improvements
Bonus: Knowledge of Tamil keywords, regional SEO strategy, or multilingual content