Search Engine Optimization Specialist

Job Description

We are seeking a highly skilled and experienced Senior SEO Executive to join our digital marketing team. The ideal candidate will have a strong understanding of current SEO best practices, algorithm changes, on-page and off-page SEO techniques, and a proven track record of successfully improving website rankings and traffic.

Key Responsibilities:
· Develop and execute SEO strategies to increase organic search visibility, traffic, and rankings.
· Conduct thorough keyword research to guide content teams.
· Perform in-depth website audits and implement recommendations for technical SEO, on-page optimization, and user experience improvements.
· Manage link-building campaigns and outreach efforts for high-quality backlinks.
· Monitor and report on SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, etc.
· Collaborate with content writers, developers, and marketing team members to ensure SEO best practices are properly implemented.
· Perform competitive analysis and identify opportunities for growth.
· Handle local SEO and Google Business Profile optimization

Requirements
· 3-5 years of hands-on SEO experience.
· Strong knowledge of search engine algorithms, ranking factors, and SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog).
· Proven experience in technical SEO, including site speed optimization, mobile optimization, and structured data implementation.
· Experience with content management systems (e.g., WordPress, Shopify, Magento).
· Strong analytical and problem-solving skills.
· Excellent verbal and written communication skills.
· Ability to work independently and manage multiple projects.