Search Engine Optimization Specialist
Job Description
Metalbook is a cutting-edge Full-stack Digital Supply-Chain platform specializing in Fabrication and Inventory solutions for Iron and Steel-related goods. Our innovative approach eliminates unnecessary markup layers, providing exceptional value to customers through optimal pricing and unparalleled service.
With a PAN-India network of trusted suppliers and logistics partners, we strive to deliver complete customer satisfaction.
About Metalbook
We are a leading digital supply-chain platform dedicated to revolutionizing the way goods are sourced and delivered. Our mission is to empower businesses with seamless, efficient, and cost-effective solutions that drive growth and success.
Job Description
We are seeking a highly skilled Search Engine Optimization Specialist to join our team at our Gurgaon office. As a key member of our marketing team, you will be responsible for driving online visibility and engagement through effective SEO strategies.
The ideal candidate will possess expertise in keyword research, SEO audits, link building, web analytics, and on-page SEO. They will also have a solid understanding of search engine algorithms and ranking factors, as well as excellent analytical and problem-solving skills.
Key Responsibilities
- Conduct thorough keyword research to identify relevant terms and phrases
- Perform comprehensive SEO audits to optimize website structure and content
- Build high-quality backlinks to improve domain authority and ranking
- Analyze web traffic and behavior data to inform SEO strategies
- Optimize website content for maximum search engine visibility
Requirements
- Proven experience in SEO, with a focus on keyword research and link building
- Expertise in web analytics tools, such as Google Analytics
- Strong understanding of search engine algorithms and ranking factors
- Excellent analytical and problem-solving skills
- Certifications in SEO or digital marketing are a plus