Job Description

Digital Marketing Manager

Lead and execute EIZO India’s core digital marketing strategies to enhance brand visibility, generate leads, and drive online business growth.

About the Role

This is a key position that will lead and execute our core digital marketing operations. The ideal candidate will have strong expertise in SEO, SEM, content marketing, email marketing, and data-driven decision-making, with a passion for leveraging the latest digital trends to achieve measurable results.

Key Responsibilities

• Digital Strategy Development: Develop and execute an integrated digital marketing strategy aligned with EIZO India’s business objectives.
• SEO & SEM: Lead the SEO strategy to enhance organic search visibility and drive high-quality traffic to the website. Manage SEM/PPC campaigns across Google Ads, Bing, and other paid channels to increase lead generation and ROI.
• Content Marketing: Oversee content creation and ensure the consistent development of high-quality digital content across various platforms including the website, blogs, email campaigns, and social media channels.
• Email Marketing & Automation: Plan, execute, and optimize email marketing campaigns to engage leads, retain customers, and drive conversions.
• Social Media Marketing: Develop and implement social media marketing strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Data Analytics & Reporting: Utilize tools like Google Analytics, SEMrush, and others to monitor and analyze performance across all digital channels.

Requirements

• Education: Bachelor’s degree in marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of hands-on experience in digital marketing.
• Certifications: Advanced certifications in digital marketing (Google Analytics, Google Ads, HubSpot, etc.) are highly desirable.