Search Engine Optimization Executive

Seo
Mumbai
May 9, 2025
Full Time
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Job Description

Job Description:

We are seeking an experienced SEO Specialist to join our team at zoo-media. As a key member of our digital marketing team, you will be responsible for developing and implementing effective search engine optimization strategies to improve our online presence.

Main Responsibilities:

  • Perform in-depth keyword research to identify high-potential keywords for website optimization
  • Build comprehensive lists of targeted keywords aligned with business goals
  • Conduct analysis of existing meta tags and implement optimizations for improved search engine visibility
  • Write or rewrite meta tags to enhance click-through rates and search rankings
  • Raise awareness of and address issues affecting website performance with the technical team to implement necessary fixes based on audit findings
  • Assist in optimizing blog content for SEO purposes, ensuring alignment with keyword strategies
  • Work closely with the content team to integrate SEO best practices into new and existing blog content
  • Create off-page submission content for social bookmarking, classifieds, directories, and local directories
  • Execute submission processes to enhance backlink profiles and increase online presence
  • Implement best practices for link building to improve website authority
  • Proactively seek and secure high-quality inbound links from relevant sources
  • Utilize experience with WordPress and e-commerce platforms for effective SEO implementation
  • Ensure SEO strategies are tailored to the specific needs of WordPress and e-commerce websites
  • Compile and generate monthly reports detailing key performance indicators, including traffic metrics, keyword rankings, and backlink profiles

Research & Ideas:

  • Competitive and industry analysis to identify trends, SEO best practices, and technology and explore opportunities for experimentation
  • Research on cutting-edge technology to inspire innovative breakthroughs

Communication:

  • Maintain regular and clear internal communication
  • Promptly respond to queries
  • Establish and maintain effective communication with clients, understanding their goals and incorporating feedback into SEO strategies

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