Job Description
Senior SEO Specialist
Job Summary:
We are seeking a seasoned Senior SEO Specialist to lead our team in developing and executing strategic search engine optimization plans for our clients. This role requires a deep understanding of search engine algorithms and best practices, as well as exceptional communication and project management skills.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, and link building.
- Lead and manage a team of experienced SEO specialists to drive successful client engagements and achieve optimal search engine results.
- Analyze site structures, navigation, and page construction to ensure optimal search engine friendliness and indexing.
- Collaborate with web developers and creative teams to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code.
- Conduct thorough keyword research, including terms, head/tail keywords, and user intent analysis.
- Stay up-to-date with the latest search engine algorithm updates, shifts, and requirements.
- Implement on-page optimization techniques, including content development strategies supported by professional copywriting.
- Design and execute link building strategies, including viral and buzz-oriented efforts.
- Maintain excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers.
- Manage client reporting, analytics, Key Performance Indicators, and metrics for client evaluation.
Requirements:
- 7-9 years of experience in SEO, digital marketing, or a related field.
- Hands-on experience with SEO keyword research, Google Analytics, Search Engine Marketing, Social Media, and Content Marketing.
- Excellent computer proficiency, including MS Office (Word, Excel, Outlook).
- Able to work under pressure, meet deadlines, and maintain a positive attitude while providing exemplary customer service.