Search Engine Optimization Manager

Job Description

Overview:
We are seeking a dynamic and experienced SEO Manager to join our team in the travel industry. The ideal candidate will lead and execute strategies to drive organic traffic, improve search engine rankings, and increase visibility for our travel platforms. This role requires a deep understanding of SEO best practices, analytics, and trends within the travel sector.

Key Responsibilities:
SEO Strategy Development:
Design and implement SEO strategies to drive organic traffic growth.
Conduct market analysis to identify trends and opportunities in the travel industry.
Define SEO KPIs and align them with the business goals.
Content Optimization:
Collaborate with the content team to create and optimize travel blogs, itineraries, and landing pages.
Ensure all content is keyword-optimized and aligns with user intent.
Technical SEO:
Conduct technical audits to identify and fix on-site issues.
Optimize website architecture, speed, mobile responsiveness, and user experience.
Keyword Research & Competitor Analysis:
Perform in-depth keyword research specific to the travel niche.
Analyze competitor performance and strategize to outperform them in SERPs.
Backlink Strategy:
Develop and execute a robust backlink strategy to build authority.
Work with influencers and travel bloggers for collaborations and guest posting.
Analytics & Reporting:
Monitor and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, etc.
Provide actionable insights and adapt strategies based on performance data.
Team Management & Collaboration:
Lead and mentor the SEO team.
Collaborate with design, marketing, and product teams to ensure alignment.

Required Skills & Qualifications:
Education: Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
Experience: 4-7 years of hands-on SEO experience, preferably in the travel industry.
Technical Skills:

Proficient in SEO tools like Google Search Console, Screaming Frog, Moz, SEMrush, and Ahrefs.
Understanding of HTML, CSS, and JavaScript as they relate to SEO.
Analytical Skills:

Expertise in Google Analytics, Data Studio, and A/B testing.
Ability to interpret data and provide actionable insights.
Excellent communication and project management skills.
Strong problem-solving abilities and attention to detail.
Ability to work in a fast-paced, team-oriented environment.

Preferred Qualifications:
Experience working in the travel domain, with a strong understanding of industry-specific SEO challenges.
Knowledge of international SEO and localization strategies.
Familiarity with voice search, schema markup, and AI-driven content optimization.