Digital Marketing Manager

Job Description

About Digiweave Mediatech

As a leading digital marketing agency, we are seeking a highly skilled Senior Digital Marketer to join our team. The ideal candidate will have the ability to analyze business and marketing performance, develop tailored digital marketing strategies, and lead the team to execute impactful campaigns.

Key Responsibilities:

• Analyze business goals, market trends, and consumer behavior to create customized digital marketing plans.
• Plan, execute, and manage campaigns across various digital platforms, including Google Ads, social media, email marketing, and content marketing.
• Guide and mentor the marketing team to ensure alignment with overall business objectives.
• Provide strategic direction to enhance brand visibility, lead generation, website sales, and customer acquisition.
• Monitor and optimize marketing efforts to maximize ROI and achieve key performance indicators (KPIs).
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Stay updated with the latest industry trends and technologies to keep marketing strategies competitive.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with demonstrated expertise in business analysis and strategic planning.
• Strong understanding of marketing funnels, analytics, and performance metrics.
• Proven ability to lead and motivate a team to achieve high-quality outcomes.
• Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and CRM software.
• Hands-on experience in SEO, SEM, and social media marketing.

Benefits:

• Competitive salary within the specified range.
• Opportunity to lead a high-performing team and shape strategic initiatives.
• Exposure to diverse and exciting projects in the digital marketing domain.
• Professional growth and learning opportunities.