Digital Marketing Manager

Job Description

Job Description: Digital Marketing Manager

Vianaar is Goa’s leading luxury real estate company, known for designing and building beautiful holiday homes in the serene villages of North Goa. We are looking for a result-driven Digital Marketing Manager with 5–6 years of experience in managing social media ads, Google Ads, and performance marketing campaigns to join our Marketing team in Delhi.

Key Responsibilities:

 Strategize, execute, and monitor digital campaigns across Meta (Facebook & Instagram), , and other platforms to drive brand visibility and high-quality lead generation while maintaining ROI goals.

 Manage monthly performance marketing budgets of ₹20–25 lakhs effectively and efficiently.

 Create compelling ad copy and collaborate on visuals that align with the brand’s positioning.

 Collaborate closely with internal teams to align marketing strategies with monthly and quarterly goals.

 Set up conversion tracking, goals, and funnels in Google Analytics.

 Allocate budgets strategically and drive conversions while minimizing acquisition costs.

Skills & Qualifications:

– Strong command over Meta Ads Manager, Campaign Manager, and Google Ads.

– Proficient in web analytics tools and data interpretation.

– Experience with audience targeting for premium/luxury segments.

– Excellent analytical, strategic thinking, and problem-solving skills.

– Ability to work collaboratively within a team and communicate effectively.

– Proactive, organized, and able to handle multiple campaigns simultaneously