Digital marketing manager

Job Description

Job Description

Fintech leaders can now take advantage of innovative money management solutions with Fi. Our platform empowers users to streamline their financial lives by providing a comprehensive suite of features, including saving, paying, investing, and borrowing capabilities in one place.

Additionally, users can monitor and analyze expenses across all bank accounts, including those managed through the Fi app. We offer a range of investment options and instant loan access to further support our users’ wealth growth.

We are seeking a skilled digital marketer who specializes in performance marketing. This individual will be responsible for creating and executing end-to-end paid marketing campaigns across various channels such as Google Ads, Meta, and programmatic advertising. In addition, the ideal candidate will possess a solid understanding of search engine optimization (SEO) principles.

Main Responsibilities:

• Digital Campaign Planning: Develop and oversee paid marketing campaigns across multiple platforms, ensuring seamless execution and optimal ROI.
• Performance Metrics Management: Regularly track and optimize metrics such as CAC, CTR, and ROAS to drive campaign success.
• Cross-Functional Collaboration: Work closely with product and analytics teams to enhance funnel efficiency and implement data-driven strategies.
• Search Engine Optimization: Apply performance lens to SEO efforts and collaborate with content teams to develop organic traffic-building initiatives.
• Reporting and Stakeholder Communication: Accurately track, report, and present campaign performance to key stakeholders, driving informed business decisions.

Requirements:

• Minimum 3–5 years of experience in digital/performance marketing at a consumer-facing startup.
• Paid Channel Expertise: Demonstrated proficiency in Google Ads, Meta Ads, YouTube Ads, and other programmatic advertising platforms.
• Digital Performance Tools: Hands-on experience with industry-standard tools and analytics platforms, such as Google Analytics, AppsFlyer, etc.
• SEO Understanding: Working knowledge of SEO principles and how they relate to user acquisition strategies.
• Data-Driven Mindset: Strong analytical skills, with the ability to leverage data insights to inform campaign optimization decisions.

Nice to Have:

• Experience marketing fintech or app-based products.
• Knowledge of ASO, affiliate marketing, or influencer-led performance campaigns.