Digital Marketing Manager

Job Description

CTC – Upto 9 LPA

Duties and Responsibilities:
• End-to-End Project Management: Lead digital marketing projects from brief to execution— covering media planning, campaign launches, content strategy, product updates, and post campaign reviews.
• Cross-Team Coordination: Bridge internal teams (creative, content, tech, media) and external partners to align on goals, timelines, and deliverables.
• Campaign Oversight: Monitor paid media campaigns (Meta, Google Ads, YouTube, Display, etc.), ensuring they meet strategy, KPIs, and budget. Provide input on targeting, creatives, and optimization..
• Performance Monitoring: Review agency/analytics reports, validate data, analyze key metrics (CTR, ROAS, CPC, etc.), and share insights for improvement.
• Issue Resolution: Spot execution gaps (e.g., creative delays, missed deadlines) early and resolve them through swift coordination..
• Timeline Ownership: Set and enforce timelines for launches and deliverables, ensuring stakeholder accountability and quality delivery.
• Process Optimization: Create and maintain workflows, checklists, dashboards, and reporting templates for smoother execution and tracking.
• Strategic Execution: Partner with leadership and strategy teams to bring tactical clarity and precision to digital initiatives.

Technical Skills:
• Stakeholder & project management
• Strong understanding of digital channels ( Google Ads & Meta Ads , seo , content , landing pages analytics )
• Data-driven mindset
• Excellent communication & coordination – can deal with multiple teams without dropping the wall
• Proficiency with tools like Excel, Google Analytics, and task managers
• Strong attention to deal and the basis of action Experience 4 to 8 years of experience in digital marketing, account management, client servicing, project management preferably in an agency or digital team