Digital Marketing Manager

Job Description

Company: Razor Sign (Practiceleague Legaltech Pvt Ltd.)Location: Baner, PuneWork from OfficeJob Summary:We are seeking an experienced Digital Marketing Executive to drive our digital presence and expand our brand reach.
This role requires a strategic thinker with a deep understanding of digital marketing channels, analytics, and content strategies to create high-impact campaigns that deliver measurable results.Key Responsibilities:- Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email, and content marketing.- Oversee and optimize paid advertising campaigns (Google Ads, , Facebook, etc.) to achieve target ROI.- Collaborate with content creators to produce engaging content aligned with our brand voice and goals.- Analyze campaign performance data using tools like Google Analytics and provide actionable insights for continuous improvement.- Manage social media presence and increase engagement across platforms through innovative strategies.- Conduct market research to identify trends, audience insights, and competitor strategies to enhance campaign effectiveness.- Lead initiatives in website and landing page optimization for improved user experience and conversion rates.- Track and report on KPIs, presenting results and improvement strategies to senior management.Qualifications:- Bachelor’s degree in Marketing, Business, or a related field.- Minimum of 6-7 years of experience in digital marketing, preferably within B2 B or tech industries.- Proven track record in managing successful digital marketing campaigns.- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.- Strong analytical skills with a data-driven approach to marketing strategy.- Excellent communication skills and the ability to work collaboratively in a team environment.