Digital Marketing Manager

Job Description

Key Responsibilities

Marketing Roadmap

• Develop and execute annual and quarterly marketing plans

• Define KPIs, campaign goals, and team deliverables

Lead Generation & Funnel Management

• Drive qualified leads through multi-channel campaigns

• Run targeted outreach via , email, and social channels

• Oversee cold outreach: emails, messaging, and calling

& Social Media Marketing

• Craft high-impact content

• Launch paid ads with precise targeting

• Boost audience engagement and follower growth

Content & SEO Oversight

• Manage content and SEO teams

• Approve content calendars, keyword strategies, and blog topics

• Ensure content quality, consistency, and alignment with SEO goals

Website & Blog Strategy

• Handle on-page and technical SEO

• Maintain publishing cadence with keyword-focused blogs

• Monitor SEO performance and traffic metrics

Brand Positioning & Thought Leadership

• Drive reviews/testimonials and guest podcast content

• Support brand leaders in becoming industry thought leaders

Partnerships & Co-Marketing

• Develop referral systems and co-branded campaigns

• Collaborate with partners and industry allies

Events & Campaign Calendar

• Maintain a monthly and quarterly campaign calendar

• Lead execution for webinars and industry events

Requirements

• 5+ years in digital marketing (preferably B2B, SaaS, or D2C)

• Expertise in marketing (both organic and paid)

• Proficiency in tools like HubSpot, Mailchimp, Google Analytics, SEMrush

• Strong knowledge of SEO, content, and campaign planning

• Experience managing teams (SEO/content)

• Excellent copywriting, communication, and analytical skills

• Proactive, self-starter with a test-and-optimize mindset