Director Search Engine Optimization

Job Description

If you have ambition, we have the opportunity!
Join us on our mission to transform global student mobility across multiple brands at Adventum Student Living (ASL)—including UniScholars, UniCreds, and UniAcco , with more on the horizon.

We’re hiring a seasoned SEO & Content Marketing Leader to spearhead our organic growth initiatives and scale our global impact. If you thrive in high-growth environments and are eager to shape the future of student mobility, we want to hear from you.

As the Head of SEO & Content Marketing, you’ll be at the forefront of driving sustainable, high-impact growth. This is a high-ownership role where your strategies will directly influence business expansion and brand visibility across the globe.

Key Responsibilities
Design and implement end-to-end SEO and content strategies across ASL brands to drive exponential organic growth.

Own and optimise all aspects of on-page and off-page SEO that drive traffic and, in turn, business.

Define, monitor, and report on SEO KPIs and OKRs aligned with business objectives.

Build, lead, and mentor a high-performing SEO and content team .

Collaborate cross-functionally with marketing, product, and business teams to drive execution.

Stay ahead of SEO trends, algorithm updates , and emerging best practices—especially those relevant to student mobility and marketplace platforms.

What We’re Looking For
8–12 years of proven experience in scaling SEO and content-driven growth—preferably in EdTech, real estate, travel, or marketplace sectors .

Deep expertise in keyword research, competitor analysis, A/B testing , and technical SEO.

Proficiency with tools like SEMRush, Ahrefs, Google Search Console , and HubSpot .

A growth mindset , entrepreneurial spirit, and a hands-on, execution-first approach.

The ability to blend creative content strategy with data-driven insights , especially for a Gen Z audience.

Comfortable operating in a fast-paced, iterative environment with a test-and-learn mindset.

Why ASL?
At ASL, we’re not just building businesses—we’re shaping experiences that empower student mobility worldwide. If you’re passionate about making a difference and want to play a pivotal role in our next phase of growth, this is your stage.