Marketing Manager

Marketing
May 7, 2025
Full Time
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Job Description

Job Purpose

  • Develop marketing plans with clear objectives across channels and segments to grow sales of Orb Energy’s rooftop solar, ground-mounted solar and thermal systems in Andhra Pradesh.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration – including events, inaugurations, channel partner meets and on-ground lead generation.
  • Conduct market analysis, including field research to identify prospective industry clusters, channel partners and high potential leads in Andhra Pradesh.
  • Work with the sales team to support them in all business development activities in Andhra Pradesh .
  • Liaise with digital marketing, channel partner management and design teams to maximize high-quality lead generation and sales closures in Andhra Pradesh.

Principal Accountabilities

  • Increase in-bound leads for all Orb products, but particularly rooftop and ground mounted solar, in Andhra Pradesh by increasing on-ground marketing in the form of events, inaugurations, and partnerships.
  • Work with sales teams on identifying high potential channel partners who can give a big volume lift in Andhra Pradesh, and ensure number of channel partners is maximised and that they are motivated.
  • Improve high quality lead flow from key industry clusters and industry segments in Andhra Pradesh through market research, advertising, channel partner identification, and offline events.
  • Identify key associations and industry groups and organize events and meets to improve outreach to SMEs in Andhra Pradesh.
  • Manage content for prospective customers, and gather customer and market insights for marketing.
  • Collaborate with sales and marketing teams to organize events and meetings with potential customers and partners. Ensure such events are a success.
  • Use time in the field to build relationships in key industry clusters and associations to improve the sales funnel and build brand recall for Orb Energy.
  • Identify the effectiveness and impact of current marketing initiatives through tracking and analysis and optimize accordingly.
  • Work with the design and creative team to create content for Orb Energy – including testimonials, case studies and videos.
  • Present ideas and final deliverables to VP-Marketing and COO / CEO, and use feedback to finalize effective marketing programs, strategies, and budgets.

Experience Required

  • Willingness to travel extensively.
  • Excellent local communicator and multilingual able to speak in Telugu, Hindi and English.
  • 2-3 years of proven work experience in marketing in the solar industry is preferred.
  • Bachelor’s degree in marketing, business, or a related field.
  • Excellent written and verbal communication skills in English.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Data-driven marketing mind with an eye for creativity.

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