Marketing Manager

Job Description

We are a

fast-growing DaaS startup in the eCommerce industry , on a mission to empower online retailers and brands with

data-driven insights . Our platform delivers real-time data and analytics as a service, helping eCommerce companies optimize operations, personalize customer experiences, and drive sales. After achieving

$5M in annual revenue , we’re scaling aggressively with a goal to reach

$12M by the end of this year . This rapid growth is fueled by strong market demand and recent expansions, and now we’re

building out a sales and marketing team

to bring our solutions to enterprise clients worldwide. Our culture is dynamic, innovative, and customer-centric – every team member contributes directly to our success and future vision.

Role Overview
Are you a

B2B marketing expert

with a passion for

account-based marketing (ABM)

and compelling content? Join our fast-growing

Data-as-a-Service (DaaS)

startup in Bangalore, where we help SaaS, IT Services, and Analytics companies unlock the power of data. As a

Marketing Manager , you will own our

content-led ABM strategy

end-to-end – driving personalized campaigns for mid-market and enterprise customers and equipping our sales team for success. In this role, you’ll work in a highly collaborative,

outbound-driven sales environment , creating full-funnel content and sales enablement programs that directly fuel our growth. This is a unique opportunity to build and experiment with innovative marketing approaches (from targeted content to industry events) while shaping the marketing playbook at a company that values creativity and initiative. If you have 8–12 years of hands-on B2B marketing experience and thrive in a dynamic startup setting, we’d love to hear from you!

Key Responsibilities
Account-Based Marketing Strategy:

Develop and execute ABM plans targeting a defined list of high-potential mid-market and enterprise accounts in the SaaS/IT services/analytics space. Work closely with sales to identify target account segments, key stakeholders, and tailored value propositions for each account cluster.
Full-Funnel Content Marketing:

Drive a content strategy that engages prospects at every stage of the buyer journey. Plan and produce (with internal teams or agencies) a range of content – from top-of-funnel thought leadership (blogs, whitepapers, webinars) to mid-funnel case studies and bottom-of-funnel sales decks or ROI calculators –

ensuring each piece moves accounts closer to conversion .
Sales Enablement:

Create and manage a library of sales enablement materials to support an

outbound-led sales motion . This includes crafting compelling pitch decks, one-pagers, product brochures, competitive battlecards, and personalized account intel briefs that arm the sales team to engage and convert leads effectively at different sales stages.
Campaign Execution & Management:

Launch and coordinate multi-channel ABM campaigns (email, LinkedIn/outbound ads, direct mail, events) for priority accounts. Orchestrate personalized outreach sequences, account-specific webinars or workshops, and targeted digital ads that resonate with each account’s pain points and needs. Ensure all campaigns are delivered on time and within budget.
Cross-Functional Collaboration:

Serve as the bridge between marketing and sales (and other teams like Product or Customer Success). Run regular check-ins with Sales to align on account plans, gather feedback on lead quality, and adjust tactics. Collaborate with product teams to understand product roadmaps and craft messaging that highlights relevant solutions for target accounts.
Performance Tracking & Optimization:

Monitor the effectiveness of ABM and content initiatives through metrics such as engagement rates, lead-to-opportunity conversion, pipeline influenced, and revenue generated. Analyze campaign data to derive insights and proactively optimize ongoing programs. Present regular updates to leadership on marketing’s contribution to pipeline and ROI.
Experimentation & Growth Initiatives:

While content-led ABM is the core focus, be open to experimenting with

new growth channels . Plan and host event marketing efforts like webinars, roundtables, or participation in industry conferences to create additional touchpoints with key prospects. Explore emerging channels (partner marketing, community forums, targeted podcasts, etc.) and pilot creative ideas to amplify our reach – continuously testing and learning to see what drives engagement.
Marketing Tools & Technology:

Leverage our marketing tech stack to its fullest. Use marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce) to segment audiences, automate nurture flows, and track account interactions. If needed, evaluate and implement ABM tools (such as Demandbase or 6sense) to enhance targeting and personalization. Ensure data integrity and utilize analytics tools to make data-driven decisions.
Brand Messaging & Consistency:

Maintain a consistent and compelling brand voice across all content and campaigns. Ensure that our messaging articulates the value of our DaaS solutions to enterprise buyers and differentiates us in the market. Train sales and other customer-facing teams on key messaging and content so that the story delivered is unified from marketing outreach through sales conversations.

Must-Have Qualifications
Experience:

8–12 years of

B2B marketing

experience, with a substantial focus on

Account-Based Marketing (ABM)

and

content marketing . Proven track record of planning and executing successful ABM campaigns targeting mid-market or enterprise accounts (prior experience in the SaaS, IT services, or analytics domains is highly desirable).
Content & Campaign Skills:

Hands-on expertise in

full-funnel content marketing

– from creating top-of-funnel content that drives awareness to developing mid- and bottom-funnel assets that enable sales. You should be adept at storytelling and able to guide content creation (blogs, white papers, case studies, emails, sales decks, etc.) that engages multiple buyer personas.
Sales Enablement Prowess:

Demonstrated ability to create and deploy

sales enablement

materials in an

outbound sales environment . You’ve worked side-by-side with sales teams, understand enterprise sales cycles, and have produced collateral or playbooks that help sales reps open doors and close deals.
Strategic & Analytical Mindset:

Strategic thinker who can see the “big picture” of go-to-market strategy for key accounts,

combined with data-driven execution . Comfortable setting KPIs, analyzing marketing performance data, and optimizing tactics based on insights. Familiarity with pipeline metrics and using data to report on marketing ROI is a must.
Tools & Tech Savvy:

Proficiency with common marketing and sales tools – for example, experience using

CRM (Salesforce)

and

marketing automation platforms

(like HubSpot, Marketo, or Pardot) to run campaigns and manage lead funnels. Bonus if you have used

ABM platforms

(e.g., Demandbase, 6sense) or analytics dashboards to track account engagement.
Communication & Collaboration:

Excellent verbal and written communication skills. Able to craft clear, compelling messages for external audiences and also communicate effectively internally.

Strong collaboration skills

with an ability to influence and work with cross-functional teams – you can coordinate with sales leaders, subject matter experts, and executives, holding everyone accountable to campaign plans and timelines.

Drive & Ownership:

High sense of ownership and a

self-starter

attitude. In a startup environment, you should be ready to wear multiple hats and drive initiatives from concept to execution.

Creative problem-solving

ability and willingness to take initiative are essential.