Marketing Manager

Job Description

About PharmEasy:

Join PharmEasy, a leader in India’s health tech landscape, on our mission to make healthcare

accessible and affordable. We are innovating in the delivery of medicines, diagnostics, and

wellness products.

Job Summary:

As the marketing manager, you will lead and implement strategies to enhance online sales,

customer acquisition, and business growth across our app and web platforms.

Key Responsibilities:

● Own the Customer Acquisition Charter: Achieve targets for GMV and new user

acquisition.

● Design and Implement Marketing Campaigns: Coordinate campaigns across channels

for maximum reach and impact.

● Manage CRM Strategies: Develop personalized CRM journeys (push, WhatsApp, SMS,

email, RCS).

● Oversee Discounting Strategies and Sale Events: Strategize discounting and execute

large-scale sales events.

● Lead Brand Building: Take charge of brand campaigns across ATL, BTL and digital

channels.

● Enhancements for App + Web: Proactively come up with data-backed improvements for

better customer acquisition and experience.

Must-Haves:

● 4-5 years of experience in a similar role, ideally from the ecommerce marketplace

vertical

● Proven ability to manage a revenue of at least 5-10 Crore per month.

● Strong data analytics skills, should be able to effectively pick out insights, learnings and

concerns from datasets.

● Proficiency in using tools like CleverTap and Google Analytics.

● Good interpersonal skills & confidence to lead discussions with stakeholders at all levels

Good to Haves:

● Background in the healthcare or pharmaceutical industry.

● Degree in Business / Marketing.

● Interest / inclination towards brand building / effective communication with customers.