Search Engine Optimization Specialist

Job Description

Role Overview – SEO Specialist

We are looking for a highly skilled and experienced Ecommerce SEO Expert to join our team and drive organic traffic, improve search engine rankings, and optimize our ecommerce website . The ideal candidate will have a deep understanding of ecommerce platforms, technical SEO principles, on-page optimization, website architecture, site speed optimization, structured data, XML sitemaps, mobile optimization, link building & analytics. You will collaborate with cross-functional teams to implement SEO best practices and ensure the strong organic presence of Shop LC across all the major search engines in the US.

You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.

Role and responsibilities:

– Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience.
– Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce , including optimizing category pages, improving internal linking, and building relevant external backlinks.
– Implement and optimize XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues.
– Identify and fix website errors, broken links, and 404 pages to improve user experience and search engine performance.
– Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases.
– Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates.
– Implement and optimize structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results.
– Ensure mobile-friendliness and responsiveness of the website.
– Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations.
– Track, analyze, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability.
– Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy.
– Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing.
– Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates.

Qualifications and Experience:

– Bachelor’s degree in marketing, computer science, or a related field.
– Minimum of 5 years of experience as a SEO Expert , with a proven track record of optimizing websites for search engine performance.
– Ecommerce Exposure is must.
– Extensive experience with technical website optimization techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags.
– Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH and other website auditing tools.
– Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
– Expertise in website speed optimization techniques, performance analysis tools.
– Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO .
– Proficiency in mobile optimization best practices and mobile-friendly website design.
– Familiarity with structured data markup (schema.org) and its implementation for enhanced search results.
– Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates.
– Excellent analytical skills with the ability to interpret data and make data-driven decisions.
– Strong communication and collaboration skills to work effectively with cross-functional teams.

Core skills will include:

– Constantly reviewing success and look for improvements.
– A great problem-solving mentality that’s able to overcome obstacles and find solutions.
– An ambitious, energetic self-starter.
– Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.
– Takes responsibility and initiative for actions, projects and people.

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products . In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally , with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms :

– Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
– TJC, UK – Reaches 27M+ homes through TV and digital platforms.
– Shop LC Germany – Broadcasts to 40M+ homes , expanding VGL’s European market presence.
– Ideal World (UK) – Acquired in 2023 , a leading UK teleshopping & digital sales platform .
– Mindful Souls – Acquired in 2023 , a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

– Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
– Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
– Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives .
– IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
– Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

– Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture , enabling small, agile teams to drive innovation and ownership.
– Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence .
– GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

– Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones .

Operational Excellence – A strong track record in value-driven retail and customer-centric growth .