Search Engine Optimization Specialist

Job Description

Overview:

We are looking for a

Search Engine Optimization (SEO) Specialist

to manage all SEO activities, including

on-page, off-page, and technical SEO , to maximize website traffic, improve search rankings, and enhance user engagement. The ideal candidate should have

a deep understanding of search engine algorithms, keyword strategies, and content optimization techniques .
Key Responsibilities:

Develop and implement

SEO strategies

to improve organic search rankings.
Perform

keyword research and competitor analysis

to identify opportunities.
Optimize

website content, meta tags, URLs, and internal linking

for search engines.
Conduct

technical SEO audits

to resolve crawlability and indexing issues.
Develop and execute

link-building strategies

to improve domain authority.
Monitor and analyze

website performance

using

Google Analytics, Google Search Console, and SEO tools

(SEMrush, Ahrefs, Moz, etc.).
Stay updated on

Google algorithm changes

and industry trends to adapt strategies accordingly.
Collaborate with

content writers, web developers, and marketing teams

to enhance site performance.
Optimize website

load speed, mobile responsiveness, and user experience (UX) .
Track

SEO KPIs

like rankings, organic traffic, CTR, and conversions.
Implement and optimize

local SEO strategies

for Google My Business and other local directories.
Conduct

A/B testing

on SEO changes to measure effectiveness.
Requirements:

Proven

experience as an SEO Specialist

or similar role.
Strong knowledge of

Google ranking factors and SEO best practices .
Experience with

Google Analytics, Google Search Console, and SEO tools

(Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
Familiarity with

HTML, CSS, and JavaScript

for SEO optimization.
Knowledge of

content marketing and social media SEO

strategies.
Ability to

analyze data and create reports

on SEO performance.
Strong

problem-solving and analytical skills .
Excellent

communication and teamwork skills .
Preferred Qualifications:

Certifications

in SEO or digital marketing (Google Analytics, HubSpot, etc.).
Experience with

WordPress, Shopify, or other CMS platforms .
Knowledge of

Schema Markup and Core Web Vitals .
Experience with

PPC and paid search campaigns

is a plus.