Search Engine Optimization Specialist

Seo
Hyderabad
May 9, 2025
Full Time
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Job Description

SEO Specialist Job Description

Company: Paycio

Location: Hyderabad

Employment Type: Full-Time

About Paycio:

Paycio is a dynamic fintech company revolutionizing digital payments with secure, fast, and user-friendly solutions. We are committed to driving innovation and expanding our global reach, and we’re looking for a talented SEO Specialist to help us amplify our online presence.

Job Summary

The SEO Specialist will be responsible for developing and executing strategies to improve Paycio’s organic search rankings, drive website traffic, and enhance brand visibility. This role requires a deep understanding of search engine algorithms, keyword research, and content optimization to support Paycio’s marketing and growth objectives.

Key Responsibilities

  • Conduct comprehensive keyword research to identify high-value opportunities for Paycio’s products and services.
  • Optimize website content, including landing pages, blogs, and product descriptions, to improve search engine rankings.
  • Develop and implement on-page and off-page SEO strategies, including link-building campaigns and technical SEO audits.
  • Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs to track KPIs such as organic traffic, bounce rates, and conversion rates.
  • Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital assets.
  • Stay updated on SEO trends, algorithm changes, and industry developments to maintain a competitive edge.
  • Provide regular reports and actionable insights to stakeholders on SEO performance and strategy effectiveness.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
  • 2+ years of proven experience in SEO, with a track record of improving organic search rankings.
  • Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
  • Strong understanding of technical SEO, including site architecture, crawlability, and page speed optimization.
  • Excellent analytical skills and experience interpreting data to drive decision-making.
  • Familiarity with content management systems (e.g., WordPress) and basic HTML/CSS knowledge is a plus.
  • Exceptional communication and collaboration skills to work cross-functionally.

Preferred Skills

  • Experience in the fintech or payments industry.
  • Knowledge of paid search (PPC) and its integration with SEO strategies.
  • Familiarity with international SEO and multilingual optimization.

Why Join Paycio?

  • Be part of a fast-growing fintech company with a mission to transform digital payments.
  • Work in a collaborative, innovative environment with opportunities for professional growth.

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