Search Engine Optimization Specialist

Job Description

Company Description:Indian Educational Services (IES) began in 2008 with the mission of spreading educational awareness and providing admission guidance to students. Known for its scientific career counseling methods, IES uses scientifically approved and tested methods to map intelligences and advise students on suitable career paths. Headquartered in Bangalore, IES has branches across India and Nepal, including cities such as Kota, Kathmandu, Lucknow, and Mumbai.

Job Summary:We are seeking a highly skilled SEO Specialist to join our growing digital marketing team. The ideal candidate will have a deep understanding of both on-page SEO and technical SEO, with a strong focus on optimizing website structure, content, and performance to enhance organic search rankings. As part of the SEO team, you will be responsible for implementing on-page strategies and ensuring technical SEO best practices are followed to boost visibility, drive organic traffic, and improve user experience.

Key Responsibilities:

On-Page SEO:Conduct Keyword Research: Perform in-depth keyword analysis to identify valuable search terms and ensure they are effectively incorporated into website content.Optimize Content: Work closely with the content team to optimize on-page elements such as title tags, meta descriptions, headers, image alt texts, and internal linking for target keywords.Content Strategy: Ensure that content is aligned with search intent, optimized for both users and search engines, and provides value to the target audience.Internal Linking & Structure: Optimize the site’s internal linking strategy to ensure search engines can easily crawl and index content. Improve site architecture for better usability and SEO performance.Mobile Optimization: Optimize web pages for mobile responsiveness and performance to ensure high-quality user experience across all devices.Monitor and Report Performance: Track on-page SEO performance, identify opportunities for improvement, and report on metrics like rankings, traffic, and engagement.

Technical SEO:Website Audits: Conduct regular technical SEO audits to identify and fix issues that may impact search engine visibility, such as crawl errors, broken links, or incorrect redirects.Site Speed Optimization: Work with the development team to improve page load times, ensuring that pages load quickly and efficiently, contributing to better rankings and user experience.Crawlability & Indexation: Ensure proper indexing and crawling by optimizing the site's robots.txt, sitemap.xml, and overall crawlability structure to ensure search engines can find and index key pages.Structured Data & Schema Markup: Implement structured data (schema.org) to enhance rich snippets and improve visibility in search results.Technical Fixes: Resolve technical issues like 404 errors, duplicate content, and canonical issues, and ensure proper use of redirects (301, 302).Mobile-First Indexing: Ensure the site is fully optimized for Google’s mobile-first indexing, improving the mobile experience and performance.SEO Tools & Reporting: Use SEO tools (Google Search Console, Screaming Frog, Ahrefs, SEMrush, etc.) to monitor website health, track SEO metrics, and provide actionable insights to enhance technical SEO.

Required Qualifications:Proven experience (1-2+ years) in both On-Page SEO and Technical SEO roles, with a portfolio/ case studies demonstrating successful SEO implementations.Proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and Moz.Strong knowledge of HTML, CSS, JavaScript, and CMS platforms like WordPress, or other website management systems.Experience optimizing site speed, mobile-friendliness, and overall site performance using various tools (e.g., Google PageSpeed Insights, GTmetrix).Strong understanding of technical SEO principles, such as crawl optimization, URL structure, redirects, canonicalization, and structured data.Familiarity with site architecture, URL hierarchy, internal linking strategy, and robots.txt optimization.Excellent problem-solving skills with the ability to resolve technical issues that impact SEO performance.Understanding of SEO best practices, Google algorithms, and ranking factors, with a focus on keeping up with industry changes.

Industry

Education Administration Programs

Employment Type

Full-timeWork from Office

Salary

Upto 35,000 based on your skills and interview performance.